Blog Archives

Weekly Newsletter Coming Mid-October!

I’ve spent a good chunk of my career designing and developing enewsletters for my customers. The way things normally work is that you spend more attention on others’ needs than your own. That’s the way it should be. On the

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Social Integration : Revisited

In 2010, I wrote a post about how potentially important a facebook presence can be to an organization’s online success. About a month ago, I stumbled upon a great article (TheLinkBuilders.com) taking a different look on the subject. They specialize in rankings,

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Launched New Site Focused on Labor, Employment, and HR Issues

After several months of research, phone calls, emails, and more research, we finally went live with this powerful new site. Employerbrief.com was probably by far, my most far-reaching campaign. The site includes everything and my customer has already picked up

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Why Companies Should Put News on Their Website

Every organization, commercial or non-profit, has a story to tell. With  26+ years in marketing, one of the the biggest thing I’ve learned is that virtually everything changes. With change should come an approach to accommodate to it. So you’ve

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Why Does My Company Need Facebook?

By now, it’s no secret that virtually every internet marketing expert is recommending that businesses use social networking sites as marketing tools. I’ve heard this for a few years that it’s important to “friend”, “tweet”, “digg”, “linked-in”, and “buzz” etc…

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Keep your information useful…

I have blogged about the vital importance of using useful and informative content on your website. It doesn’t matter whether your posting data or descriptive copy, make sure you have a purpose for what you’re showing your audience. Entertaining your

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Put Your Website to Work…

When I first began developing websites, the trend was to show as much stuff as you could put on a page and then add some more. The web was so new and it was so cool compared to print. Hey

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Why Database-Driven Websites?

So if we’re still living in the “Information Age” what is the most important thing that a website should offer? Information. Who, what, why, where, when, how? As the amount of information increases, so does the importance of it being

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Balancing Form versus Function…

I read an article recently on Wired’s blogsite about Douglas Bowman, Google’s design visual lead leaving the giant because “an obsessive, engineer-heavy, data driven-culture made it impossible for him to work there anymore.” Wow, I’ve been there too. I have

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Will Google Organic Rankings stay "Organic"?

In today’s Advertising Age’s “Digital” section, Nat Ives wrote an article about the huge media companies whining to google about not having leverage over organic search engine rankings. It’s an interesting article and despite my background in advertising, I definitely

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